In short, no it's actually not that easy to make money blogging. If you truly want to be successful, like anything else for that matter it's going to take some effort, planning and consistency. On the other hand when you compare blogging as a way of making money online with some of the alternatives, it can be easy to see people might think that.
Let's face it, the idea of being able to make money by working from the comfort of your own home, or even the local Starbucks does sound like a easy alternative to digging ditches or doing hard labour. But when you actually scratch the surface of what it takes to become a truly successful blogger it becomes clear as to why not everyone who tries will succeed.
For starters, if you are serious about blogging, you need to sort out a domain name, install blogging software, pick a niche, customise your blog's look and feel, monetize your content etc. And that's even before you write a single word for people to read (well not necessarily all of it, but you could do all those things before writing your first post).
And then once you are up and running you actually have to create content that people want to read, not once or twice but on a regular basis so that your visitors come back time and time again, hopefully choosing to click on your advertising or looking at products you might recommend (assuming you're planning to review a few products here and there).
And then there's making sure you are using all the right plugins, linking to other interesting blogs, keeping up with the latest blogging trends and making sure your blogging software is up to date. Additionally you have to get people to actually read your blog by promoting it somehow, maybe by commenting on other people's blogs or participating in forums etc, all of which takes time and effort.
So once you start to actually break down the process of trying to make money blogging it can quickly become obvious as to why so many people who set out to be 'bloggers' simply give up. It's not because they aren't capable of being successful, it's more than likely that they were sucked into the promise that all you have to do is set up a blog and the money will come rolling in, which it won't.
Like all good things it's important to recognise that blogging takes effort, but with the right attitude and guidance your blog can become an important tool in an online marketing strategy. It might not be the only way you make money online, but it will provide you with a platform through which to communicate and interact with your customers, while letting them get to know you better.
So don't get sucked into the myth that blogging is 'easy' (or Internet Marketing as a whole), instead recognise that it will take time and effort on your part to build it into something rewarding, both financially and personally. By planning your entry into the world of blogging carefully and following the right advice there's no reason why you can't be successful!